It truly comes down to the personalization. Your SOTA coach speaks directly with you (in person or over the phone) and is there to answer ALL the questions.
Having the ability to text someone and say “Oh no, I got asked to go to dinner after work and I don’t know what to order.” and they help you with all that, takes all the guess work out of the program.
They tell you what to eat and when to eat it! SO EASY! I made lunch from scratch yesterday and it took me a total of 30 minutes to whip up — no big deal!